sisu

His major coup "was getting women to smoke"

"With no phone to call for help, I used my bobsled push training to break out," quipped Olympian Johnny Quinn this morning, adding his voice to the latest Twitter trending topic, #SochiProblems. We love Quinn's All-American, can-do (pun intended) solution to post-Soviet lavatory logistical problems being encoutered by athletes and visitors alike at the winter Olympics sponsored by former KGB officer Vladimir Putin's Russia.

We're no fan of moral-equivalency guru Noam Chomsky's. But what he had to say a few years back about public relations as propaganda in fancy dress rings true and sheds light on the recent controversy over that Coca-Cola Super Bowl ad with its dreamy cinematography of doe-eyed children singing "America the Beautiful" in seven languages. All sugary innocence. Why did it make us feel as though the good folks at Coke were rubbing our noses in it? Michael Patrick Leahy at Breitbart explains:

The ad instantly provoked a deeply polarized response on social media, with conservatives ripping the ad for promoting multiculturalism with a deeply patriotic anthem. 

On the multiculti side, there were smug, self-congratulatory sermons scolding melting-pot types like ourselves for xenophobic/racist views we do not hold:

At this point, we shouldn’t be shocked by the intolerance of some towards immigrants and other cultures.  But who could’ve predicted the outrage we saw over the Coca-Cola commercial that aired during last night’s Super Bowl?!

Mosaicist vs assimilationist:

And to be honest, the notion of “E pluribus unum” is more relevant today than it was in 1782 because of our nation’s evolving demographics…

In the years to come, it will be a learning experience for all [of] us as our nation evolves into an even more beautiful mosaic.

Eye of the beholder, but even among allies there is dispute. When we learned this morning that Coke had belatedly added E pluribus unum to the opening frames of the commercial, we twittered our delight. But some on our side of the aisle were calling the whole thing a distraction, protesting that "making a fuss" over the Coke ad was distracting social-media voices from their primary task of holding Republican leaders' feet to the fire over Obama & Company's "comprehensive immigration" campaign:

I'm all for adding #EPluribusUnum to anything but I can't see making a fuss about a coke ad in the first place @SissyWillis @Drudge_Report

— Peter Ingemi (@DaTechGuyblog) February 8, 2014

Far more important to keep the pressure on @SpeakerBoehner than on coke in terms of the issue @mtranquilnight @SissyWillis @DRUDGE_REPORT

— Peter Ingemi (@DaTechGuyblog) February 8, 2014

Which brings us back to Chomsky and Edward Bernays and the title of this post. Chomsky writes of Bernays:

His major coup, the one that really propelled him into fame in the late 1920s, was getting women to smoke. Women didn't smoke in those days and he ran huge campaigns for Chesterfield. You know all the techniques—models and movie stars with cigarettes coming out of their mouths and that kind of thing. He got enormous praise for that. So he became a leading figure of the industry, and his book was the real manual.

Similarly, those charming hyphenated-American children are trying to get LoFo (low information) Super Bowl viewers to absorb Coke's amnesty agenda:

The controversy surrounding Coca-Cola's Super Bowl ad has focused public attention on the company's pro-amnesty agenda. With the majority of its revenue coming from its international business, the company has long been known for its globalist rather than American world view.

As Andrew Breitbart famously tried to teach conservatives, culture is upstream of politics.

Update:

@mtranquilnight Me too. Tried to broach the subject among friends the other day, and no one was interested :)@DaTechGuyblog

— Sissy Willis (@SissyWillis) February 8, 2014

Con-Man Aversion Derangement Syndrome (CADS) epidemic spreads

"Savoring the revealing contrast between Drake's seafaring 'reach for the stars' vision and Michelle Obama's landlocked 'audacity of whining,'" we wrote last May in "Because we sailed too close to the shore," a post about the Obamas' soft bigotry of low expectations, illustrated by this image of the heart of a grapefruit revealed by the early morning light.

"It's mute or bricks, and TV replacement costs are high," ribtwitters Michael Hazenstab, a fellow Con-Man Aversion Derangement Syndrome (CADS) sufferer who shares our uncontrollable impulse to click on the mute button whenever the Leader of the Free World appears on TV. President Obama's "soaring rhetoric" may cause acolytes to feel a "thrill" going up their legs, but it leaves CADS victims heaving. We stumbled into a previously unknown "community" of persons living with CADS in the comments to Dan Riehl's post "You couldn't say this," where he observes:

Bill Maher is sick of seeing Obama on TV. So are conservatives. But if a Right-side pundit suggested Obama giving a WH tour was akin to the television show "Cribs," they'd be fired for being a racist.

Victor Davis Hanson is on the same wavelength with his must-read "Just Make Stuff Up":

The problem in the next four years will be not just that the president of the United States serially does not tell the truth. Instead, the real crisis in our brave new relativist world will be that those who demonstrate that he is untruthful will themselves be accused of lying.

Enter, stage right, the CADS samizdat communicating sub rosa in the Riehl World View comments. Commenter JAL speaks for us all:

Amazing. I, too, thought I was the only one who hit mute or changed the news on the radio when I saw or heard President Obama come on.

Think some Tea Party signs to the effect of "Mute the President" might spread the word?

Careful what you commit to print, though. Big Guy may be watching.